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Comments (0) Archive, Editors Choice, Emerging Artists, Ones to Watch, Pop, Rock

Ones To Watch: Pure Youth

There’s a new London sound from indie quartet Pure Youth. Having already released Jaws-esque electro rock single ‘New November’, newer single ‘I’m Not Yours’ bares resemblance to early Wombats with softer vocals that partner a swinging ‘oh-oh-oh’ chorus that play down otherwise energetic guitars. Pure Youth’s charm seems to come from their ability to write slow build melodies that are as powerful as they are calming, while building upon influences that are clear without distracting from their own unique style. This broad range of influences is shown in ‘Wasted Days’ and ‘I Just Wanted You To Know’ which see the band adapt to an ever so slightly grungier take on their melodic guitars and conversational lyrical delivery, whose vocals tie any loose ends together.

Pure Youth play Camden Barfly on the 28th of October and The Garage, London on the 3rd of December. Check out their bandcamp and souncloud for other tour dates, and have a listen to ‘I’m Not Yours’ here.

Article by Amy Eskenazi

 

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