On April 29th the social network Instagram officially launched their first category specific account dedicated to exploring music around the globe. The internally run page labelled ‘Instagram @music’ will join the existing @Instagram account in promoting the creative work of the networks over 300 million users and 60 million photos posted per day.
“The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.”
“Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.”
“Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO” – The Instagram Blog
It’s been two days since the account started publishing content and it already has a following of over 62,000. Check it out here: Instagram.com/music