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MTV may change VMA broadcast after further ratings drop

Breaking, Business, Editors Choice, Videos

2nd September 2016

(Larry Busacca/Getty Images for MTV)

The MTV Video Music Awards have been around since 1984 – originally created as an alternative to The Grammy Awards, the show has for a long time now been considered one of the biggest players in the music award scene. But their audience’s habits are changing.

The latest award show, held on Sunday 28th August managed to attract 6.5 million viewers across Viacoms 11 television networks (including MTV). This compared to 2015 where the VMA’s pulled in over 10 million viewers on broadcast night – the ceremony is losing a lot of eyes on screens, and MTV knows why.

Michael Loccisano/Getty Images

Michael Loccisano/Getty Images

Traditionally, MTV broadcasts the show live at 9pm on the east coast, and then at 9pm in other time zones via tape delay. This is down to the fact that advertisers will pay more for prime time television slots.

But two days after the VMA’s, MTV have announced that they will consider airing the show live across the US in one go. This, to create a bigger buzz around the event but also because MTV is coming to understand that their audience is now online – and they need to bring the television event to them.

Theo Wargo/Getty Images for MTV

Theo Wargo/Getty Images for MTV

Sean Atkins, MTV President told Billboard: “In a world where you are multi-platforming, when I can experience it on my feed from my friends on Facebook who are in New York, are you better off just going live?” he asked. “You give everyone essentially equal access to every platform at the same time.”

Viacom announced on Monday that in total there were 149 million streams of VMA content across the Sunday event and Monday afterwards. This was a combination of live stream through the MTV.com website and video marketing on social networks like Snapchat, Facebook, Twitter, Youtube.

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‘Can I’- Drake & Beyonce are back!

News, Pop

31st May 2015

Drake and Beyonce have done it once again! Two years since they produced and published ‘Mine’, they’re back with an amazing new song. Their newly released or “leaked” song – ‘Can I’, has everybody talking about it. Beyonce’s sweet melodic singing voice compliments Drake’s husky voice. The leaking business ruins it but it is so worth the surprise. By joining forces and producing a song shows how good their music turns out, making fans want even more. I always get excited whenever a new Drake song is released without us even knowing, but even more super excited if it is with somebody as major as Queen Bey! If you haven’t heard it yet, get Youtubing now, it will be worth it I promise. Let us all keep our fingers crossed that we will hear more from these two in the future and see the magic unfold.

Article by Priya Kaur

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