”It was a big, big world but we thought we were bigger” Lukas Graham sings on the hit single ’7 years’ which climbed lists across Europe and landed him a number one spot on the UK chart. But he also reached the top somewhere further away imaginable, Australia. The last time Denmark made a mark down under was with Aqua’s ‘Barbie Girl’ and we have fortunately come a long way since. The Ghetto pop of Lukas Graham is on a roll.
The four piece band joins a dozen of Danish artists like Oh land, MØ and Alex Vargas, making waves and getting noticed by the world outside of Scandinavia. Like with everything else, nothing comes without hard work and effort. But for the Danes, taking a step away from the terminology of ‘Jantelov’ (‘Law of Jante’) which put into few words mean, you’re not to think you are anything special. It has been a social norm imprinted in the society of Scandinavia for generations, and in some ways work as an opposite to the American Dream; wanting to achieve something and speaking up about it is frowned upon. Having people liking your product despite going against the grain of a society is an accomplishment in itself.
In the song ‘Happy Home’ Lukas sings, “Mama called about the paper turns out they wrote about me / now my broken heart’s the only thing that’s broke about me / so many people should have seen what we got going on / I only wanna put my heart and life in songs.” The guy is a solid storyteller, spilling the beans as if in a conversation with his audience, and it’s what sets him apart.
There’s a hazardous honesty to it, and that can lead to two outcomes: A sense of too much cliché which ultimately makes you careless to the message, or, here’s a kid saying exactly what’s on his mind, with no pompousness to it, and it draws people in. I think they are heading towards latter. Media has been having a hard time finding a sound or band and compare them to, which perhaps is the greatest applause you can give them.
Before the break into the outlandish charts, the soulful pop band released their debut album in 2012, and with tireless touring later, so many record labels were out to get their hands on them, they could cherry-pick their own record deal. They ended up signing with American Warner Bros Records at the end of 2013. In between there was the heavy tour across Europe, and selling out stadium gigs in heir home country alone is a bit unheard of. The quartet is steadily climbing charts around the world, and with the new album released on March 25, it is followed up by a tour across the US.
A few years back the discussions were whether or not Lukas Graham would translate to a broader audience. Now the talk is all about how many countries he can beat Rihanna, Justin Bieber and Adele in like he did in Australia and the UK.